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About Me

Handi Irawan D., MBA. MCom

Handi Irawan has been a Marketing Consultant and Marketing Research Consultant to many Indonesia's companies. Nowadays, Handi Irawan is broadly well-known as a marketing and customer satisfaction expert in Indonesia. He has many ideas which positively influence the development of Indonesia's marketing landscape.

In terms of customer satisfaction, he is the founder of ICSA (Indonesian Customer Satisfaction Award), and the Customer National Day. In the area of marketing, he is the pioneer of IMAC (Indonesia's Most Admired Companies), Marketing Award; Top Brand, etc. Which all are award presented to companies based on the survey results. Handi Irawan also has published several books which are The 10 Principles of Customer Satisfaction (Best Seller), Winning Strategy, Indonesian Customer Satisfaction and Smarter Marketing Moves.

He is currently a marketing lecturer of MM program at University of Indonesia. With various knowledge and experience, Handi Irawan is also a public speaker and regular writer for Marketing Magazine, Bisnis Indonesia and Business Review. He has been serving as the President of Indonesian Management Association (AMA) since 2001. He has been the host of Marketing with Handi Irawan, a radio program, in PAS FM.



This site is dedicated to share my vision, knowledge, and opinion regarding customers. Nowadays, customers are central to the success or failure of an organization. Thus, understanding its dynamics is important for decision maker.

In addition to the customers topic, this site will also discuss things like branding and customer satisfaction. I will also share my seminars and workshops schedule on this site.

Latest Articles

CMO Peredam Konflik
Wednesday, 20 Jul 2016 - Uncategorized

Kecewa dengan Customer Database?
Thursday, 09 Jun 2016 - Uncategorized

Digital Marketing Mengubah Struktur
Wednesday, 11 May 2016 - Digital Marketing

Data Membuat CRM yang Efektif
Wednesday, 06 Apr 2016 - Uncategorized


Latest Blogs

Slogan dan Kenyataan
Wednesday, 08 Feb 2012 - Uncategorized